REACH (Regional Environmental Awareness Cameron Highlands) Campaign
The Regional Environmental Awareness Cameron Highlands (R.E.A.C.H) wanted to raise awareness of the effects that deforestation have on the environment by creating a series of print ads and posters that give people a glimpse of what might happen if we don’t stop cutting down trees. Each image tells the story of individuals who have had their lives altered due to floods caused by deforestation.
Awards
• Clio Awards 2016
- Gold-Print
- Gold-Print Technique
- Bronze-Out of Home
• One Show 2017
- Merit-Print & Outdoor: Magazine (Boy)
- Merit-Print & Outdoor: Posters (Campaign)
- Merit-Print & Outdoor: Art Direction (Campaign)
• Spikes Asia 2016
- Silver-Print & Publishing
- Bronze-Print & Outdoor Craft
• AdFest 2017
- Silver-Press Lotus
- Bronze-Print Craft Lotus(Art Direction)
- Bronze-Print Craft Lotus(Best use of Retouching/Image Manipulation)
• AD STARS 2016
- Bronze-Print Craft (Art Direction)
• Singapore Creative Circle Awards 2016
- Bronze-Print & Publishing (Art Direction): Boy, Family, Grandfather
- Bronze-Print & Publishing (Public Service, Charity & Fund Raising): Boy
- Bronze-Print & Publishing (Public Service, Charity & Fund Raising): Family
- Bronze-Print & Publishing (Public Service, Charity & Fund Raising): Grandfather
- Bronze-Outdoor & Poster (Art Direction): Boy, Family, Grandfather
- Silver-Outdoor & Poster (Public Service, Billboards/Posters): Grandfather
- Bronze-Outdoor & Poster (Public Service, Billboards/Posters): Boy
- Bronze-Outdoor & Poster (Public Service, Billboards/Posters): Family
Copy: 760 million people could become homeless due to floods if we don’t stop deforestation
Copy: Floods will put 150 million people at risk of waterborne diseases if deforestation continues
Copy: Cities will not be spared from floods if deforestation continues
